*,
*::before,
*::after {
  box-sizing: border-box;
  margin: 0;
  padding: 0;
}

:root {
  --black: #050505;
  --graphite: #0f0f0f;
  --carbon: #1a1a1a;
  --surface: #141414;
  --border: rgba(198, 161, 91, 0.15);
  --border-strong: rgba(198, 161, 91, 0.3);
  --gold: #c6a15b;
  --gold-dim: rgba(198, 161, 91, 0.6);
  --gold-glow: rgba(198, 161, 91, 0.08);
  --offwhite: #f4f1ea;
  --muted: rgba(244, 241, 234, 0.45);
  --very-muted: rgba(244, 241, 234, 0.22);
  --navy: #0e1a2b;
  --font-serif: "Cormorant Garamond", Georgia, serif;
  --font-sans: "DM Sans", sans-serif;
  --section-space: 120px;
  --section-space-sm: 100px;
  --container: 820px;
  --container-wide: 1080px;
}

html {
  scroll-behavior: smooth;
  overflow-x: hidden;
}

body {
  background: var(--black);
  color: var(--offwhite);
  font-family: var(--font-sans);
  font-weight: 300;
  line-height: 1.7;
  overflow-x: hidden;
}

/* ─── NOISE TEXTURE OVERLAY ─── */
body::before {
  content: "";
  position: fixed;
  inset: 0;
  background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 256 256' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='noise'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23noise)' opacity='0.03'/%3E%3C/svg%3E");
  pointer-events: none;
  z-index: 0;
  opacity: 0.4;
}

/* ─── TYPOGRAPHY ─── */
.serif {
  font-family: var(--font-serif);
}

h1,
h2,
h3 {
  font-family: var(--font-serif);
  font-weight: 300;
  letter-spacing: -0.01em;
}

a:focus-visible {
  outline: 1px solid var(--gold);
  outline-offset: 4px;
}

/* ─── LAYOUT ─── */
.container {
  width: 100%;
  max-width: var(--container);
  margin: 0 auto;
  padding: 0 32px;
  position: relative;
  z-index: 1;
}

.container-wide {
  width: 100%;
  max-width: var(--container-wide);
  margin: 0 auto;
  padding: 0 32px;
  position: relative;
  z-index: 1;
}

section {
  position: relative;
}

/* ─── GOLD LINE DIVIDER ─── */
.gold-line {
  width: 48px;
  height: 1px;
  background: var(--gold);
  margin: 0 auto 3rem;
}

.gold-line-left {
  width: 48px;
  height: 1px;
  background: var(--gold);
  margin: 0 0 2rem;
}

/* ─── NAV ─── */
nav {
  position: fixed;
  top: 0;
  left: 0;
  right: 0;
  z-index: 100;
  padding: 1.25rem 2rem;
  display: flex;
  align-items: center;
  justify-content: space-between;
  background: rgba(5, 5, 5, 0.85);
  backdrop-filter: blur(12px);
  border-bottom: 1px solid var(--border);
}

.nav-logo {
  font-family: var(--font-serif);
  font-size: 1.1rem;
  font-weight: 400;
  color: var(--gold);
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.nav-cta {
  font-family: var(--font-sans);
  font-size: 0.75rem;
  font-weight: 400;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--gold);
  border: 1px solid var(--border-strong);
  padding: 0.55rem 1.25rem;
  text-decoration: none;
  transition: all 0.3s ease;
}

.nav-cta:hover {
  background: var(--gold-glow);
  border-color: var(--gold);
}

/* ─── HERO ─── */
.hero {
  min-height: 100vh;
  display: flex;
  align-items: center;
  padding: 120px 0 80px;
  position: relative;
  overflow: hidden;
}

.hero-bg {
  position: absolute;
  inset: 0;
  background:
    radial-gradient(
      ellipse 60% 50% at 70% 50%,
      rgba(14, 26, 43, 0.6) 0%,
      transparent 70%
    ),
    radial-gradient(
      ellipse 40% 60% at 20% 80%,
      rgba(198, 161, 91, 0.04) 0%,
      transparent 60%
    );
}

.hero-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 4rem;
  align-items: center;
}

.hero-grid > * {
  min-width: 0;
}

.hero-eyebrow {
  font-size: 0.7rem;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--gold);
  margin-bottom: 2rem;
  display: flex;
  align-items: center;
  gap: 1rem;
}

.hero-eyebrow::before {
  content: "";
  width: 32px;
  height: 1px;
  background: var(--gold);
}

.hero-title {
  font-size: clamp(3rem, 4.35vw, 4rem);
  line-height: 1;
  margin-bottom: 1.8rem;
  color: var(--offwhite);
  white-space: nowrap;
}

.hero-title em {
  font-style: italic;
  color: var(--gold);
}

.hero-subtitle {
  font-size: 1.05rem;
  color: var(--muted);
  line-height: 1.8;
  margin-bottom: 2.5rem;
  max-width: 460px;
  overflow-wrap: break-word;
}

.hero-lead {
  max-width: 540px;
  margin-bottom: 2.6rem;
  color: rgba(244, 241, 234, 0.72);
  font-size: clamp(1.22rem, 1.45vw, 1.42rem);
  line-height: 1.65;
  overflow-wrap: break-word;
}

.hero-lead strong {
  color: var(--offwhite);
  font-weight: 500;
}

.hero-subtitle strong {
  color: var(--offwhite);
  font-weight: 400;
}

.hero-note {
  font-family: var(--font-serif);
  font-size: 1.2rem;
  font-style: italic;
  color: var(--muted);
  margin-bottom: 2.5rem;
}

/* ─── HERO IMAGE SIDE ─── */
.hero-image-wrap {
  position: relative;
  display: flex;
  justify-content: center;
}

.hero-image-frame {
  position: relative;
  width: 380px;
  height: 520px;
}

.hero-image-frame::before {
  content: "";
  position: absolute;
  inset: -12px -12px auto auto;
  width: 120px;
  height: 120px;
  border-top: 1px solid var(--gold);
  border-right: 1px solid var(--gold);
}

.hero-image-frame::after {
  content: "";
  position: absolute;
  bottom: -12px;
  left: -12px;
  width: 120px;
  height: 120px;
  border-bottom: 1px solid var(--gold);
  border-left: 1px solid var(--gold);
}

.hero-image-media {
  width: 100%;
  height: 100%;
  background: linear-gradient(
    160deg,
    #1a1f2e 0%,
    #0e1018 60%,
    #1a1a1a 100%
  );
  border: 1px solid var(--border);
  position: relative;
  overflow: hidden;
}

.hero-image-media::before {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(
    to bottom,
    rgba(5, 5, 5, 0.02),
    transparent 45%,
    rgba(5, 5, 5, 0.32)
  );
  pointer-events: none;
}

.hero-photo {
  width: 100%;
  height: 100%;
  display: block;
  object-fit: cover;
  object-position: center top;
}

/* ─── BUTTONS ─── */
.btn-primary {
  display: inline-block;
  background: var(--gold);
  color: var(--black);
  font-family: var(--font-sans);
  font-size: 0.75rem;
  font-weight: 500;
  letter-spacing: 0.18em;
  line-height: 1.4;
  text-transform: uppercase;
  padding: 1.1rem 2.4rem;
  text-decoration: none;
  transition: all 0.3s ease;
  position: relative;
  overflow: hidden;
}

.btn-primary--block {
  display: block;
  text-align: center;
}

.btn-primary::before {
  content: "";
  position: absolute;
  inset: 0;
  background: rgba(255, 255, 255, 0.1);
  transform: translateX(-100%);
  transition: transform 0.3s ease;
}

.btn-primary:hover::before {
  transform: translateX(0);
}

.btn-ghost {
  display: inline-block;
  border: 1px solid var(--border-strong);
  color: var(--offwhite);
  font-family: var(--font-sans);
  font-size: 0.75rem;
  font-weight: 400;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  padding: 1rem 2.2rem;
  text-decoration: none;
  transition: all 0.3s ease;
}

.btn-ghost:hover {
  border-color: var(--gold);
  color: var(--gold);
  background: var(--gold-glow);
}

.cta-group {
  display: flex;
  flex-wrap: wrap;
  gap: 1rem;
  align-items: center;
}

/* ─── PAIN SECTION ─── */
.section-pain {
  padding: var(--section-space) 0;
  border-top: 1px solid var(--border);
}

.market-label {
  font-size: 0.85rem;
  color: var(--gold-dim);
  letter-spacing: 0.12em;
  text-transform: uppercase;
  margin-bottom: 1rem;
}

.market-label--muted {
  color: var(--very-muted);
}

.pain-eyebrow {
  font-size: 0.68rem;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--gold);
  margin-bottom: 1.5rem;
}

.pain-headline {
  font-size: clamp(2rem, 3.5vw, 3rem);
  line-height: 1.15;
  margin-bottom: 3rem;
  color: var(--offwhite);
}

.pain-columns {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 4rem;
  margin-top: 3rem;
}

.pain-list {
  list-style: none;
}

.pain-list li {
  padding: 0.85rem 0;
  border-bottom: 1px solid var(--border);
  color: var(--muted);
  font-size: 0.95rem;
  display: flex;
  align-items: flex-start;
  gap: 0.75rem;
}

.pain-list li::before {
  content: "";
  width: 4px;
  height: 4px;
  background: var(--gold);
  border-radius: 50%;
  margin-top: 0.65rem;
  flex-shrink: 0;
}

.pain-list.bad li::before {
  background: rgba(244, 241, 234, 0.2);
}

.pain-answer {
  margin-top: 3rem;
  padding: 2rem;
  border-left: 2px solid var(--gold);
  background: var(--gold-glow);
}

.pain-answer p {
  font-family: var(--font-serif);
  font-size: 1.5rem;
  line-height: 1.4;
  color: var(--offwhite);
  font-weight: 300;
}

.pain-answer-note {
  margin-top: 1rem;
  font-size: 1.2rem;
}

.pain-reframe {
  margin-top: 4rem;
  padding-top: 3rem;
  border-top: 1px solid var(--border);
}

.pain-reframe-title {
  font-family: var(--font-serif);
  font-size: clamp(1.6rem, 3vw, 2.4rem);
  color: var(--offwhite);
  line-height: 1.4;
}

.pain-reframe-text {
  margin-top: 1.5rem;
  color: var(--muted);
  font-size: 0.95rem;
  max-width: 520px;
  line-height: 1.9;
}

.pain-answer strong {
  color: var(--gold);
  font-weight: 400;
}

/* ─── THESIS SECTION ─── */
.section-thesis {
  padding: var(--section-space-sm) 0;
  background: var(--surface);
  border-top: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
}

.thesis-quote {
  font-family: var(--font-serif);
  font-size: clamp(2.2rem, 4vw, 3.5rem);
  font-weight: 300;
  font-style: italic;
  line-height: 1.2;
  text-align: center;
  color: var(--offwhite);
  margin-bottom: 1.5rem;
}

.thesis-quote em {
  color: var(--gold);
  font-style: normal;
}

.thesis-sub {
  text-align: center;
  color: var(--muted);
  font-size: 0.9rem;
  letter-spacing: 0.06em;
  margin-bottom: 4rem;
}

.thesis-pillars {
  display: grid;
  grid-template-columns: repeat(6, 1fr);
  gap: 0;
  border: 1px solid var(--border);
}

.thesis-pillar {
  padding: 1.5rem 1rem;
  border-right: 1px solid var(--border);
  text-align: center;
}

.thesis-pillar:last-child {
  border-right: none;
}

.thesis-pillar-word {
  font-family: var(--font-serif);
  font-size: 1.05rem;
  color: var(--gold);
  display: block;
  margin-bottom: 0.3rem;
}

/* ─── PROBLEM SECTION ─── */
.section-problem {
  padding: var(--section-space) 0;
}

.split-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 4rem;
  margin-top: 3rem;
}

.inline-strong {
  color: var(--offwhite);
}

.problem-headline {
  font-size: clamp(2rem, 3.5vw, 3rem);
  line-height: 1.15;
  margin-bottom: 2rem;
}

.problem-text {
  color: var(--muted);
  font-size: 1rem;
  line-height: 1.9;
  max-width: 600px;
}

.problem-text p {
  margin-bottom: 1rem;
}

.callout-box {
  margin-top: 3rem;
  padding: 2.5rem;
  border: 1px solid var(--border);
  background: rgba(14, 26, 43, 0.3);
  position: relative;
}

.callout-box::before {
  content: '"';
  position: absolute;
  top: -1px;
  left: 2rem;
  font-family: var(--font-serif);
  font-size: 4rem;
  color: var(--gold);
  line-height: 1;
  opacity: 0.4;
}

.callout-box p {
  font-family: var(--font-serif);
  font-size: 1.4rem;
  line-height: 1.5;
  color: var(--offwhite);
  font-style: italic;
}

.trap-box {
  margin-top: 2rem;
  padding: 1.5rem;
  border: 1px solid var(--border);
}

.trap-title {
  font-size: 0.8rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--very-muted);
  margin-bottom: 1rem;
}

.trap-list {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 0.6rem;
}

.trap-list li {
  font-size: 0.88rem;
  color: var(--muted);
  padding-left: 1rem;
  border-left: 1px solid var(--border);
}

.waste-box {
  margin-top: 4rem;
  padding: 2.5rem;
  background: var(--gold-glow);
  border: 1px solid var(--border-strong);
  text-align: center;
}

.waste-box p {
  font-family: var(--font-serif);
  font-size: 1.6rem;
  color: var(--offwhite);
  font-weight: 300;
  line-height: 1.4;
}

/* ─── OFFER SECTION ─── */
.section-offer {
  padding: var(--section-space) 0;
  background: var(--surface);
  border-top: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
}

.offer-description--serif {
  font-family: var(--font-serif);
  font-size: 1.15rem;
  font-style: italic;
  color: var(--muted);
}

.offer-headline {
  font-size: clamp(2.8rem, 5vw, 4.5rem);
  line-height: 1.05;
  margin-bottom: 1rem;
}

.offer-description {
  color: var(--muted);
  font-size: 1rem;
  line-height: 1.9;
  max-width: 540px;
  margin-bottom: 3rem;
}

/* ─── FOR WHO ─── */
.section-for-who {
  padding: var(--section-space-sm) 0;
}

.section-title {
  font-size: clamp(2rem, 3.5vw, 3rem);
  margin-bottom: 0.5rem;
}

.section-title--center {
  text-align: center;
}

.for-who-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 3rem;
  margin-top: 3rem;
}

.for-who-card {
  padding: 2.5rem;
  border: 1px solid var(--border);
  position: relative;
}

.for-who-card.is {
  border-color: rgba(198, 161, 91, 0.25);
  background: rgba(198, 161, 91, 0.03);
}

.for-who-card.not {
  border-color: rgba(244, 241, 234, 0.08);
}

.for-who-label {
  font-size: 0.65rem;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  margin-bottom: 1.5rem;
  display: block;
}

.for-who-card.is .for-who-label {
  color: var(--gold);
}
.for-who-card.not .for-who-label {
  color: var(--very-muted);
}

.for-who-list {
  list-style: none;
}

.for-who-list li {
  padding: 0.7rem 0;
  border-bottom: 1px solid var(--border);
  font-size: 0.9rem;
  line-height: 1.6;
  display: flex;
  gap: 0.8rem;
  align-items: flex-start;
}

.for-who-list li:last-child {
  border-bottom: none;
}

.check-icon {
  color: var(--gold);
  margin-top: 0.1rem;
  flex-shrink: 0;
}
.x-icon {
  color: var(--very-muted);
  margin-top: 0.1rem;
  flex-shrink: 0;
}

/* ─── DELIVERABLES ─── */
.section-deliverables {
  padding: var(--section-space) 0;
  background: var(--graphite);
  border-top: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
}

.deliverables-intro,
.deliverables-grid--narrow {
  max-width: var(--container);
  margin-inline: auto;
}

.deliverables-intro-copy {
  color: var(--muted);
  font-size: 0.95rem;
  max-width: 520px;
  line-height: 1.8;
}

.deliverables-grid--narrow {
  margin-top: 3rem;
}

.deliverables-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1px;
  background: var(--border);
  border: 1px solid var(--border);
  margin-top: 4rem;
}

.deliverable-item {
  background: var(--graphite);
  padding: 2.5rem 2rem;
  position: relative;
  transition: background 0.3s ease;
}

.deliverable-item:hover {
  background: rgba(198, 161, 91, 0.04);
}

.deliverable-number {
  font-family: var(--font-serif);
  font-size: 3.5rem;
  color: rgba(198, 161, 91, 0.12);
  font-weight: 300;
  line-height: 1;
  margin-bottom: 0.75rem;
}

.deliverable-title {
  font-family: var(--font-serif);
  font-size: 1.3rem;
  color: var(--gold);
  margin-bottom: 0.75rem;
  font-weight: 400;
}

.deliverable-desc {
  font-size: 0.85rem;
  color: var(--muted);
  line-height: 1.7;
}

/* ─── BEFORE / AFTER ─── */
.section-transformation {
  padding: var(--section-space) 0;
}

.transformation-headline {
  font-size: clamp(2rem, 3.5vw, 3rem);
  text-align: center;
  margin-bottom: 4rem;
  line-height: 1.2;
}

.transformation-headline em {
  font-style: italic;
  color: var(--gold);
}

.before-after {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 0;
  border: 1px solid var(--border);
}

.ba-col {
  padding: 3rem 2.5rem;
}

.ba-col.before {
  border-right: 1px solid var(--border);
  background: rgba(0, 0, 0, 0.2);
}

.ba-col.after {
  background: rgba(198, 161, 91, 0.03);
}

.ba-label {
  font-size: 0.65rem;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  margin-bottom: 2rem;
  display: block;
}

.ba-col.before .ba-label {
  color: var(--very-muted);
}
.ba-col.after .ba-label {
  color: var(--gold);
}

.ba-list {
  list-style: none;
}

.ba-list li {
  padding: 0.7rem 0;
  font-size: 0.9rem;
  color: var(--muted);
  border-bottom: 1px solid var(--border);
  display: flex;
  gap: 0.75rem;
  align-items: flex-start;
}

.ba-list li:last-child {
  border-bottom: none;
}

.ba-col.after .ba-list li {
  color: var(--offwhite);
}

.ba-muted-marker {
  color: var(--very-muted);
}

/* ─── HOW IT WORKS ─── */
.section-how {
  padding: var(--section-space-sm) 0;
  background: var(--surface);
  border-top: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
}

.how-copy {
  color: var(--muted);
  font-size: 0.95rem;
  max-width: 480px;
  line-height: 1.8;
  margin-bottom: 0;
}

.steps {
  display: flex;
  flex-direction: column;
  gap: 0;
  border: 1px solid var(--border);
  margin-top: 3rem;
}

.step {
  display: grid;
  grid-template-columns: 80px 1fr;
  border-bottom: 1px solid var(--border);
  transition: background 0.3s ease;
}

.step:last-child {
  border-bottom: none;
}
.step:hover {
  background: rgba(198, 161, 91, 0.03);
}

.step-number {
  font-family: var(--font-serif);
  font-size: 2.5rem;
  color: rgba(198, 161, 91, 0.2);
  font-weight: 300;
  padding: 1.75rem 1.5rem;
  border-right: 1px solid var(--border);
  display: flex;
  align-items: center;
  justify-content: center;
}

.step-content {
  padding: 1.75rem 2rem;
}

.step-title {
  font-family: var(--font-serif);
  font-size: 1.15rem;
  color: var(--offwhite);
  margin-bottom: 0.4rem;
  font-weight: 400;
}

.step-desc {
  font-size: 0.85rem;
  color: var(--muted);
  line-height: 1.7;
}

/* ─── INVESTMENT ─── */
.section-investment {
  padding: var(--section-space) 0;
}

.investment-card {
  max-width: 580px;
  margin: 3rem auto 0;
  border: 1px solid var(--border-strong);
  padding: 4rem;
  text-align: center;
  position: relative;
  background: rgba(198, 161, 91, 0.02);
}

.investment-card::before,
.investment-card::after {
  content: "";
  position: absolute;
  width: 60px;
  height: 60px;
}

.investment-card::before {
  top: -1px;
  left: -1px;
  border-top: 2px solid var(--gold);
  border-left: 2px solid var(--gold);
}

.investment-card::after {
  bottom: -1px;
  right: -1px;
  border-bottom: 2px solid var(--gold);
  border-right: 2px solid var(--gold);
}

.investment-badge {
  display: inline-block;
  font-size: 0.65rem;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--gold);
  border: 1px solid var(--border-strong);
  padding: 0.4rem 1rem;
  margin-bottom: 2rem;
}

.investment-price {
  font-family: var(--font-serif);
  font-size: 5rem;
  color: var(--offwhite);
  font-weight: 300;
  line-height: 1;
  margin-bottom: 0.5rem;
}

.investment-note {
  font-size: 0.8rem;
  color: var(--muted);
  margin-bottom: 2.5rem;
  line-height: 1.7;
}

/* ─── FINAL CTA ─── */
.section-final-cta {
  padding: calc(var(--section-space) + 20px) 0;
  text-align: center;
  border-top: 1px solid var(--border);
  position: relative;
  overflow: hidden;
}

.section-final-cta::before {
  content: "";
  position: absolute;
  inset: 0;
  background: radial-gradient(
    ellipse 50% 60% at 50% 50%,
    rgba(198, 161, 91, 0.05) 0%,
    transparent 70%
  );
  pointer-events: none;
}

.final-headline {
  font-size: clamp(2.5rem, 5vw, 4.5rem);
  line-height: 1.1;
  margin-bottom: 2rem;
  color: var(--offwhite);
}

.final-headline em {
  font-style: italic;
  color: var(--gold);
}

.final-sub {
  font-size: 1rem;
  color: var(--muted);
  max-width: 480px;
  margin: 0 auto 3rem;
  line-height: 1.8;
}

.final-tagline {
  font-family: var(--font-serif);
  font-size: 1.1rem;
  color: var(--gold-dim);
  font-style: italic;
  margin-top: 2.5rem;
  letter-spacing: 0.04em;
}

/* ─── FOOTER ─── */
footer {
  padding: 2rem;
  border-top: 1px solid var(--border);
  text-align: center;
  font-size: 0.75rem;
  color: var(--very-muted);
  letter-spacing: 0.1em;
  position: relative;
  z-index: 1;
}

/* ─── FLOATING GOLD TEXT ─── */
.big-letter {
  font-family: var(--font-serif);
  font-size: clamp(6rem, 15vw, 14rem);
  color: rgba(198, 161, 91, 0.04);
  font-weight: 300;
  line-height: 1;
  pointer-events: none;
  user-select: none;
  position: absolute;
}

/* ─── SECTION LABELS ─── */
.section-label {
  font-size: 0.65rem;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--gold);
  margin-bottom: 1rem;
  display: block;
}

.section-label--center {
  text-align: center;
}

.micro-note {
  margin-top: 1rem;
  font-size: 0.75rem;
  color: var(--very-muted);
  letter-spacing: 0.08em;
}

.footer-copy {
  letter-spacing: 0.14em;
  font-size: 0.7rem;
}

/* ─── INLINE HIGHLIGHT ─── */
.hl {
  color: var(--gold);
}
.hl-italic {
  color: var(--gold);
  font-style: italic;
}

/* ─── ANIMATIONS ─── */
@keyframes fadeInUp {
  from {
    opacity: 0;
    transform: translateY(28px);
  }
  to {
    opacity: 1;
    transform: translateY(0);
  }
}

.animate-in {
  animation: fadeInUp 0.8s ease forwards;
  opacity: 0;
}

.delay-1 {
  animation-delay: 0.15s;
}
.delay-2 {
  animation-delay: 0.3s;
}
.delay-3 {
  animation-delay: 0.45s;
}
.delay-4 {
  animation-delay: 0.6s;
}

/* ─── RESPONSIVE ─── */
@media (max-width: 768px) {
  :root {
    --section-space: 84px;
    --section-space-sm: 76px;
  }

  .hero-grid {
    grid-template-columns: 1fr;
    gap: 3rem;
  }

  .hero-image-frame {
    width: min(62vw, 260px);
    height: min(84vw, 350px);
    margin-inline: auto;
  }

  .hero-title {
    font-size: clamp(2.55rem, 12vw, 3.65rem);
    white-space: normal;
  }

  .hero-subtitle,
  .hero-note,
  .hero-lead {
    max-width: none;
  }

  .hero-lead {
    max-width: 92%;
    font-size: clamp(1.08rem, 4.5vw, 1.24rem);
    line-height: 1.62;
  }

  .btn-primary {
    width: 100%;
    min-width: 0;
    text-align: center;
    font-size: 0.68rem;
    letter-spacing: 0.08em;
    white-space: normal;
    overflow-wrap: anywhere;
  }

  .cta-group {
    width: 100%;
    min-width: 0;
  }

  .pain-columns {
    grid-template-columns: 1fr;
    gap: 2rem;
  }

  .split-grid {
    grid-template-columns: 1fr;
    gap: 2.5rem;
  }

  .thesis-pillars {
    grid-template-columns: repeat(3, 1fr);
  }
  .for-who-grid {
    grid-template-columns: 1fr;
  }
  .deliverables-grid {
    grid-template-columns: 1fr;
  }
  .before-after {
    grid-template-columns: 1fr;
  }
  .ba-col.before {
    border-right: none;
    border-bottom: 1px solid var(--border);
  }
  .step {
    grid-template-columns: 60px 1fr;
  }
  .investment-card {
    padding: 2.5rem 1.5rem;
  }

  .investment-price {
    font-size: clamp(3.4rem, 15vw, 5rem);
  }

  nav {
    padding: 1rem 1.25rem;
    gap: 1rem;
  }

  .nav-logo {
    font-size: 0.78rem;
    letter-spacing: 0.06em;
  }

  .nav-cta {
    display: none;
  }

  .container,
  .container-wide {
    padding: 0 20px;
  }
}

@media (max-width: 480px) {
  nav {
    gap: 1rem;
    padding-inline: 1rem;
  }

  .nav-logo {
    font-size: 0.76rem;
    letter-spacing: 0.06em;
  }

  .nav-cta {
    flex-shrink: 0;
    font-size: 0.66rem;
    letter-spacing: 0.1em;
    padding: 0.48rem 0.72rem;
  }

  .hero {
    min-height: auto;
    padding: 96px 0 64px;
  }

  .hero-eyebrow {
    align-items: flex-start;
    font-size: 0.64rem;
    letter-spacing: 0.16em;
  }

  .hero-eyebrow::before {
    width: 24px;
    margin-top: 0.55rem;
  }

  .hero-image-frame {
    width: min(64vw, 240px);
    height: min(86vw, 324px);
  }

  .btn-primary {
    padding: 1rem 1.1rem;
    letter-spacing: 0.12em;
  }

  .for-who-card,
  .ba-col,
  .callout-box,
  .waste-box,
  .deliverable-item {
    padding: 1.75rem 1.25rem;
  }

  .step {
    grid-template-columns: 1fr;
  }

  .step-number {
    justify-content: flex-start;
    border-right: 0;
    border-bottom: 1px solid var(--border);
    padding: 1rem 1.25rem 0.75rem;
  }

  .step-content {
    padding: 1.25rem;
  }

  .thesis-pillars {
    grid-template-columns: 1fr 1fr;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  *,
  *::before,
  *::after {
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: 0.01ms !important;
  }
}